The other day I published a comment on our MDP "Blue Sky Board" blog on blog spot.com. about a great experience I had with a brand at the Stilorgan exit onto the N11 dual carriageway. There where two men who where dressed in full tux attire offering a red rose and chocolate into the driver of every car waiting at the traffic lights. The lovely choclate was Milk Tray; it was a great idea and very fitting. Thinking back on this random act of kindness it really linked me to the Milk Tray brand- should more companies be doing the same?
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